WIDEX First Company in the World to Become “WindMade”: A New Consumer Label for Wind Powered Companies.
The WindMade label, which is backed by the UN Global Compact, requires participating companies to obtain at least 25 pecent of their electricity from wind power. A wind turbine at Widex’ new global headquarters in Denmark covers 95 percent of its energy needs, including production, thereby greatly exceeding the basic requirements for joining the WindMade programme.
"Being a high tech company, we have an uncompromising approach to innovation and we always strive to find the best solution. By completely eliminating the use of fossil fuels, we believe that we have created the best possible foundation for the future – both for our company and for society," says Richard Topholm, Manager at Widex and member of the Board.
The WindMade label was created to allow companies to communicate their commitment to renewable energy while providing consumers with the choice to favour companies and products using wind power.
“We congratulate Widex for becoming the first ever WindMade certified company. By committing to renewable energy and using the WindMade label, Widex has set a great example that will inspire companies and consumers all over the world”, stresses Henrik Kuffner, CEO of WindMade.
Other major companies have expressed their commitment to the initiative and will be certified in the coming months, including Becton Dickinson, Motorola, Deutsche Bank and PricewaterhouseCoopers Denmark.
Widex is a family owned company founded in Denmark in 1956, now the world’s sixth largest manufacturer of hearing aids.
WindMade (tm) is the world's first global consumer label for companies, events and products using wind power. The label is managed by the WindMade non-profit organisation, dedicated to accelerating the adoption of renewable energy by improving companies' ability to communicate their wind energy investments to their stakeholders.(5/31/12)
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May 31, 2012 – Vol. 17 No.11