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March 9, 2010 – Vol.14 No.51 General Automotive Announces JV to Develop and Market Next-Generation Solid Oxide Fuel Cell Technology. General Automotive Company, of Orlando, Florida, a provider of aftermarket parts and advanced technology for the automotive industry, today announced a revised joint venture with SenCer Inc. to develop, commercialize and market SenCer's groundbreaking UltraTemp(TM) ceramic composite materials for accelerating the development of energy-efficient, environmentally friendly fuel cell technologies. The joint venture, now called Green Cell, Inc., will also advance the development of next-generation oxygen sensors and igniters. A Rochester, NY-based research firm known for its engineering expertise in advanced ceramic systems, SenCer Inc. has developed a series of next-generation ceramic fiber/ceramic matrix composite materials with a wide variety of applications, including fuel cell for powering automotive engines. The goal of the joint venture will be to develop a series of prototypes that will significantly advance the process of commercializing and, ultimately, mass producing fuel cells, oxygen sensors, igniters, as well as other products. Dan Valladao, president and CEO of General Automotive, said: "This Joint Venture could be a real game changer for many products within the automotive industry including fuel cells, brakes, and oxygen sensors. We are very excited about GreenCell and its extraordinary potential."
SenCer Inc. is a technology research firm that has developed a ceramic composite material, UltraTemp(TM), with remarkable thermal properties and bonding capabilities. The new technology has applications in oxygen sensing (automotive and medical markets); oxygen generation (aluminum -- inert anodes, gas generation, medical); and power generation (fuel cell technology). SenCer has been a behind-the-scenes player in many developments using ceramic composites. It maintains a 20,000 square foot manufacturing facility in Penn Yan, New York.
Links: General Automotive Company Green Cell
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