Market Building Money | Green Energy News

February 17, 2002 – Vol.6 No.47

MARKET BUILDING MONEY.

While building more green power generation capacity seems the most logical thing to do in the effort to displace conventional power technologies, building new green capacity doesn’t help if there are no customers to buy that electricity. Finding new customers and getting them to sign on the dotted line starts with marketing and then good salesmanship - both of which take money to do.

Green Mountain Energy has received an additional $24 million in equity funding which the company has earmarked for business building - sales and marketing. Green Mountain will use the money to increase marketing efforts to consumers in states with competitive markets such as Texas, New Jersey, Pennsylvania and Connecticut. The company will also pursue business opportunities where it would become the primary energy provider for large groups of customers. And Green Mountain will also look to become partners with other utilities to encourage them to sell Green Mountain branded products as a renewable choice for their customers.

Visit Green Mountain at http://www.greenmountain.com/